SHAUN STENNING BLOG
The real road of compassion, that is, giving, helping, assistance and community service, is a road that can be set and declared as your life's purpose
You may think that a business and a brand are two of the same but they’re not.
WHAT IS A BUSINESS? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. According to Shaun Stenning, Without a business, there’s nothing to brand which is why before you can create a brand, you need to get clear on your business. WORK IN YOUR BUSINESS So how do you do that? It’s usually best to start with offering 1-1 service. By working directly with clients in a one-on-one capacity you can start to understand the exact pain points that they have and how you can help them. WHAT IS A BRAND? Your brand provides an emotional connection to its audience. A brand has a personality. Your brand is what makes your business unique. It’s what sets you apart from all those other businesses out there who do what you do. When you have a brand, you don’t have competition. Competition is only an issue when your business is the same as all the others out there. Having a unique brand eliminates the need to compete solely on price. If your audience feels a stronger connection with your brand over that of your ‘competition’ then they will buy from you, no doubt about it. CREATE A PERSONAL CONNECTION A vast majority of people will buy based on emotion. They decide to buy because it feels like the right fit so the better you are at making an emotional connection with your audience, the easier you’ll find it to close sales. People don’t just choose businesses to work with or to buy from anymore. They buy from brands that they have a personal connection with. According to Shaun Stenning, “Investing in branding alone won’t grow your business. Having a clear business strategy, marketing strategy, and visibility plan along with a clearly defined brand identity, will.” “After you have spent some time working in your business, you’ll be clearer on who you want to serve and how you want to serve them. That’s when you start to create a brand.” Shaun Stenning said. TO SUMMARISE Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Your brand provides an emotional connection to its audience. A brand has a personality.
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AuthorAs an investor, Shaun Stenning makes sure he invests in companies and people who are truly passionate about every day, and making every day an amazing day. Archives
May 2024
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