SHAUN STENNING BLOG
The real road of compassion, that is, giving, helping, assistance and community service, is a road that can be set and declared as your life's purpose
Shaun Stenning said, "As a new business owner, there is plenty to learn when it comes to running your business not to mention managing your business finances. Most entrepreneurs who start a business of their own don’t come from a finance background and have to learn the basics, bookkeeping, funding, and what actually matters to lenders and investors as they journey through the unknown."
Wouldn't it be great if someone could give you a "to do" list when you were ready to start your company that would guarantee your success? Even better, what about a "to-don’t" list of things to avoid at all costs? According to Shaun Stenning, “There’s no one thing all entrepreneurs have in common; there’s diversity in the type of mindset it takes to be a leader. “ “However, there are certain qualities and traits that will certainly make the path to success easier for you, and everyone around you. Leading a company is for your customers and about your customers.” Shaun Stenning said. Even though we are all starting from different places, these lessons have certainly served me well over the years: Stop selling and start sharing. People are much more interested in what you have to say. When you're sharing your knowledge, your passion, and your experience to help them solve their problems. Focus on being interested in them, and don't worry so much about being interesting.” Shaun Stenning said. Do: Listen to what your prospects and customers say with their words and body language. Don't: Pull out a brochure or sales sheet unless they ask for it. Differentiate or die. According to Shaun Stenning, What makes you unique vs. the others in the market? Make sure there's something special about your product or service other than the price. Own something important in your customers' hearts and minds. Do: Talk to real customers and ask them for a report card Don't: Chase last week's/quarter's/year's trend Put passion above all else. Customers are savvy--they know when something is genuine or if you're just going through the motions Do: Work you love and believe is important.
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You may think that a business and a brand are two of the same but they’re not.
WHAT IS A BUSINESS? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. According to Shaun Stenning, Without a business, there’s nothing to brand which is why before you can create a brand, you need to get clear on your business. WORK IN YOUR BUSINESS So how do you do that? It’s usually best to start with offering 1-1 service. By working directly with clients in a one-on-one capacity you can start to understand the exact pain points that they have and how you can help them. WHAT IS A BRAND? Your brand provides an emotional connection to its audience. A brand has a personality. Your brand is what makes your business unique. It’s what sets you apart from all those other businesses out there who do what you do. When you have a brand, you don’t have competition. Competition is only an issue when your business is the same as all the others out there. Having a unique brand eliminates the need to compete solely on price. If your audience feels a stronger connection with your brand over that of your ‘competition’ then they will buy from you, no doubt about it. CREATE A PERSONAL CONNECTION A vast majority of people will buy based on emotion. They decide to buy because it feels like the right fit so the better you are at making an emotional connection with your audience, the easier you’ll find it to close sales. People don’t just choose businesses to work with or to buy from anymore. They buy from brands that they have a personal connection with. According to Shaun Stenning, “Investing in branding alone won’t grow your business. Having a clear business strategy, marketing strategy, and visibility plan along with a clearly defined brand identity, will.” “After you have spent some time working in your business, you’ll be clearer on who you want to serve and how you want to serve them. That’s when you start to create a brand.” Shaun Stenning said. TO SUMMARISE Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Your brand provides an emotional connection to its audience. A brand has a personality. Shaun Stenning said, "When you think about professional success, you think about the strategies and behaviors that people exemplify when at work. You think about what people do during the 9-5 working hours, and whether they extend those hours by coming in early or staying late to tackle projects."
Free time in this day and age is often hard to come by. With everything from work to appointments constantly demanding your time, it can often feel like it’s been months since you were able to stop and take a breather. “Then if you do get the chance to stop and take a deep breath, it’s not long before your phone starts ringing or emails start pouring in.” According to Shaun Stenning “With a world full of people that think having any amount of free time is a bad thing and that every moment needs to be filled with something, we find ourselves getting busier.” Shaun Stenning said. Successful people tend to spend their free time in these ways (and more, of course), so read below and find out why: 1. They Exercise. Physical exercise is important for both physical and mental health. Taking a half hour after work or on a weekend can get your blood pumping, get your endorphins flowing, and revitalize your spirit. 2. They Read. Reading is a lifelong skill, and successful people never stop reading new books. Whether it's fiction or nonfiction, books help give you a greater understanding of the world around you. 3. They Take Classes. Education shouldn't stop at college, and shouldn't be restricted to institutions. The most successful people in the world are the ones who make a commitment to never stop learning. 4. They Volunteer. Volunteering, no matter where or how you do it, is beneficial for you and your community. 5. They Network. Many networking events exist outside the realm of corporate hours. They include weekend breakfasts, cocktail hours, and after-hours gatherings for conversation and usually food and drinks. If you don't spend your free time like this, it doesn't mean you have no chance of being successful. However, picking up some of these strategies can improve your abilities, improve your mindset, and expand your network to levels that will increase your chances for success in the workplace. There are some simple methods that can help you deal with stress and even de-stress completely while you are working.
It's Monday first thing. You did not rest well during the weekend because you were worried precisely about the tasks that little by little were accumulating on your desk and should be ready by the end of the afternoon and, on top of that, you have a two-hour meeting at 10 am. Does it sound familiar? Stress can appear when a person is involved in such a situation in their workplace. According to Shaun Stenning, “Whatever your work demands, there are steps you can take to protect yourself from the damaging effects of stress, improve your job satisfaction, and bolster your well-being on and off the job.” “Stress isn’t always bad. A little bit of stress can help you stay focused, energetic, and able to meet new challenges in the workplace.” Shaun Stenning said. Here are tried and true methods for learning how to relieve stress at work – so you can get back to kicking butt. Tip 1: Beat workplace stress by reaching out Sometimes the best stress-reducer is simply sharing your stress with someone close to you. The act of talking it out and getting support and sympathy—especially face-to-face—can be a highly effective way of blowing off steam and regaining your sense of calm. The other person doesn’t have to “fix” your problems; they just need to be a good listener. Tip 2: Support your health with exercise and nutrition When you’re overly focused on work, it’s easy to neglect your physical health. But when you’re supporting your health with good nutrition and exercise, you’re stronger and more resilient to stress. Tip 3: Don’t skimp on sleep You may feel like you just don’t have the time to get a full night’s sleep. But skimping on sleep interferes with your daytime productivity, creativity, problem-solving skills, and ability to focus. The better rested you are, the better equipped you’ll be to tackle your job responsibilities and cope with workplace stress. |
AuthorAs an investor, Shaun Stenning makes sure he invests in companies and people who are truly passionate about every day, and making every day an amazing day. Archives
March 2024
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