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Whether you’re a new company or a well-established brand, social media and digital marketing are essential for businesses that want to compete in the digital age. These tactics help build brand awareness and connect your company with its target audience, allowing you to sell more products and services. Shaun Stenning Phuket is an investor and entrepreneur who knows how to grow brands organically, and here he’s shared his top 5 social media marketing tips to help you create a more financially viable business.
1. Unique Marketing For Each Platform Each digital platform requires a different marketing strategy. The best practices depend on who uses the platforms, when, and for what. To market your brand to its target group of consumers, you need to know the specifics. Your brand won't work on all social media platforms, so find data on what age and specification your customers fall into. Don’t waste time creating a strategy that will never reach your ideal consumer. 2. Consistent Is Essential Although the strategy and time you post on each platform may vary, the voice, tone of your brand, and posting schedule must stay consistent. If you share content that doesn’t align with your company, users feel confused about who they’re buying from and are less likely to become loyal consumers. The consistency of the posting schedule helps potential customers find your posts, and let followers know when to look out for new content. Each social media site needs a different posting frequency. Twitter and Instagram require posts multiple times per day, while Facebook doesn’t need nearly as much. Shaun Stenning suggests that every company learn each social media algorithm and use it to their benefit. 3. Follow The Trends After you create a strategy and a specific brand messaging, be aware of what’s trending on social media. If you notice a pattern emerging you should utilize that by publishing content that relates while displaying your unique marketing strategy. This helps build new relationships and increase brand awareness. Whenever possible, use a trending topic or hashtag to increase engagement with consumers, but be sure that it aligns with the company’s voice and tone. 4. Video Content All brands should be implementing video content, as it’s been proven to produce incredible results. On all social media platforms, video content has reigned supreme, even Instagram has created methods to share videos as seen on IGTV. Video content produces more shares which lead to increased brand awareness, which is partly the reason we’ve seen videos on Youtube rise by 99% and Facebook by 258%. 5. Audience Interaction Consumers love interacting with the brands they buy from, and the more you engage the more profits you’ll see. When you see consumers commenting on your brand or product, lean into the conversation, and offer additional value and interesting info. This ensures consumers know that there’s someone on the other side of the computer, not just a faceless corporation. Shaun Stenning investor and entrepreneur extraordinaire believes companies won’t survive without utilizing digital marketing through social media, which is why he’s made it his mission to share social media marketing strategies.
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AuthorAs an investor, Shaun Stenning makes sure he invests in companies and people who are truly passionate about every day, and making every day an amazing day. Archives
May 2024
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